Check your keyword ranking position

Check your keyword ranking position

Keeping a check on your keywords positions is vital to work out if you have something wrong with your website or to find out what has suddenly give you lots of leads so that you can replicate it.

We have found simple tool that allows you to do this. Have a go and let us know how you are doing.

PS having any keywords not on page one will seriously hamper your websites effectiveness.

Keyword Position Check
How are your keywords ranked by the search engines?


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Online Keyword Position Check
provide by SEOCentro.

Do SEO Services have any Rankings Relevance

There is intense competition to gain high rankings on major search engines and with 80% of all online visitors not searching beyond the first page there is good reason for it.

To get the SEO right and ensure the site receives priority into one of those top slots it is important that you know what the various ranking factors are so that you can design your strategy accordingly

It’s the difference between thriving and struggling and it’s not that difficult, provided you have hired a reliable SEO firm. It will help improve your website visibility thereby enhancing your PR

Services from your SEO firm should include keywords in title tag, domain, content and web page URL,  link building, competitor research, PPC, SMO, article submissions, blogs, press releases, newsletters, generation of inward links. Apart from these there are Meta description tags, internal link popularity, website content quality and other such ranking factors that can help your website achieve the higher page rankings on the search engines, a good company will individually tailor the package you receive to the needs of your company ensuring your websites high listing on all the well known search engines.


Why you should invest in SEO for your business website.

There is a lot more to Search Engine Optimisation (SEO) other than just submitting links to hundreds of different business directories online.

SEO is also about making sure your website is search engine friendly, giving it the best chance of a top ranking on Google. This includes testing your website across a range of different browsers and search engines to ensure your Meta data and website is properly optimised.

When it comes to needing a new product customers search online using Google in particular.  Most of your potential customers look for the services you have to offer online; and being in the top ten of Google will drive more customers to your webpage.  Even customers that have been referred to you will search online to see what you have to offer, so you need to ensure your customers see your website on Google and not your competitors.
Even your regular customers are always looking online and searching for the same services you have to offer, but with good SEO you can show then all the other amazing products and services you can offer instead of encouraging them to try out your competition.  Not forgetting that many customers won’t look much higher than page 10 of Google.

There are many reasons as to why you should definitely invest in a good long term seo service, and we would love to discuss this with you further so why not give us a call on 01522 822 520 to discuss how SEO can help your business to progress.


Does Google Respect your Website?

Does Google respect your website?

If not, maybe it’s your fault!

A lot of people feel that Google is not respecting their website when it comes to search engine rankings. If your website is one of these, let’s be perfectly honest. There’s a good chance that this is your fault. You have to play the game by Google’s rules if you want a good chance of being found (Google is by far the lrgest search engine out there). Google themselves will be first to admit the way they rank websites is not perfect, especially when you consider where the web came from. The way search engines index websites are much more powerful now than they ever used to be.

Is your website showing up in the search engines for its targeted keywords? If not maybe you’re not effectively using the key words on your site. Google is fully aware of the tricks used for stuffing websites full of keywords purely for the search engines. Do not have a high density of keywords on your page. You must use them wisely without compromising the flow of your content. Keywords should be everywhere on your website including titles, images, labels (alts tags) etc . You must keep this in mind when you’re creating any content for your website. Just make sure you keep an eye on the quality of the language used on your web page.

If you need help with yours, call us on 01522 822520, we can put together a package to suit your needs

What is Google Fresh?

What is Google ‘Fresh’?

The short story is that Google is now giving you fresher, more recent search results. The aim is to improve the likelihood of more recent stories ranking higher according to the latest news, updates or reviews on that topic. Allegedly the update will only affect 35% of search results.

How will it affect site owners?

It has been said that these changes will have a long term effect on search results but it will not hugely affect the current algorithm for optimising a site. If anything it encourages site owners to start blogging or updating their sites with news articles or fresh content, which they should be doing any way.

What can you do to try and ensure that you have a shot at ‘fresh’ rankings?

It is said that the solution comes down to ensuring that your site content is always up to date and ‘new’. Sometimes site owners aren’t able to do this for example a site selling iPad’s are unable to update their blog daily and write something new about the iPad, something new which is fresh and up to date, as the iPad doesn’t change that often.

How can site owners profit from this change?

For site owners that have a website which is about either of the following:

  • Frequent updates – updates on the latest model of a product for example.
  • Recent events or hot topics – websites about celebrities, will always be updating what is happening with the latest celebrity or award ceremony.
  • Regularly occurring events – events which take place on a regular basis, for example annual conferences or president elections.

For these site owners they have to ensure that they keep their news up to date in order to make their website rank higher. Site owners should consider a few questions regarding how they run their site:

  • How often do they update their blog?
  • Are you blogging about the things you want people to associate you with?
  • Do you have the relevant keywords in your blog content?

It’s been suggested that site owners should think about hiring a writer to update their website on a daily basis for them, to ensure that their website always has new content and is always up to date.

Why not give us a call and we can help you with our SEO Service.

What Is Search Engine Optimization SEO

What Is Search Engine Optimization SEO


(SEO) Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.


If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. DaP offer very reasonable packages on an SEO service for you. Please call 01522 822520 if you need some help and want to discuss how we can help you.


Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. However at DaP we have SEO trained staff sat in the same UK office as our Web Developers so that we are able to offer a seamless and much more effective process.

Good Copy included in your SEO Service

Why do you need Good Copy?

Writing and preparing content for the Web requires a different approach from writing and preparing content for printed documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you’re trying to sell products or services on a business or commercial site.
Research shows visitors read about 20% of text on a webpage, and at most 28%. This links into the 8 second rule that we have discussed in previous articles. When most people are surfing, generally you have 8 seconds to grab their attention.

What is the difference between web and print?

Writing for the Web versus print, include the importance of keywords for search engines. With your text on your web page you need to include the keywords in the meta tags from the page. The higher the percentage, the higher the relevancy of your rankings within search engines.
Books and printed media have a clear narrative versus actionable content on web pages.

Clear purpose for your SEO Service

The first page of your web site must have a clear title and description, which immediately states what your site is about.
You must include a clear benefit of your product or service in your description. For example if you are a web design company, your title may be “How to Build a Web Site That Sells”. Your description may be something like: “Let us save you precious time and hassles, by designing a professional web site that WILL sell your product or service”. Realise many others may be competing to sell the same product. Focus on something unique you may have to offer, that stands out from your competitors. Don’t recklessly jump in – you will waste a lot of time and money. This is the number one reason why many entrepreneurs give up so quickly.

We work with each client individually to find out what you want to achieve from your web site and specific to your business. We help you develop targets for your return on investment and cover all the options to achieve it from our marketing packages.

SEO and Good Copy

When you are writing copy or text for your website it needs to work from two angles. Firstly you need to make sure the text is readable from your customer’s point of view. Too often a technical person writes their own words for the website which is far too technical. Remember that your customers are new to you and they are coming to you to buy your knowledge so they do not know or understand the technical stuff. Second the words on your website need to be optimised for the search engines. This is where the SEO service comes into to play. A good SEO service provider will be able to interweave the keywords into your text on your website so that it still makes perfect sense to the customer.

Contact us to talk about amending your website copy which is included in our SEO Service or call 01522 822520.