Why do you need Good Copy?
Writing and preparing content for the Web requires a different approach from writing and preparing content for printed documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you’re trying to sell products or services on a business or commercial site.
Research shows visitors read about 20% of text on a webpage, and at most 28%. This links into the 8 second rule that we have discussed in previous articles. When most people are surfing, generally you have 8 seconds to grab their attention.
What is the difference between web and print?
Writing for the Web versus print, include the importance of keywords for search engines. With your text on your web page you need to include the keywords in the meta tags from the page. The higher the percentage, the higher the relevancy of your rankings within search engines.
Books and printed media have a clear narrative versus actionable content on web pages.
Clear purpose for your SEO Service
The first page of your web site must have a clear title and description, which immediately states what your site is about.
You must include a clear benefit of your product or service in your description. For example if you are a web design company, your title may be “How to Build a Web Site That Sells”. Your description may be something like: “Let us save you precious time and hassles, by designing a professional web site that WILL sell your product or service”. Realise many others may be competing to sell the same product. Focus on something unique you may have to offer, that stands out from your competitors. Don’t recklessly jump in – you will waste a lot of time and money. This is the number one reason why many entrepreneurs give up so quickly.
We work with each client individually to find out what you want to achieve from your web site and specific to your business. We help you develop targets for your return on investment and cover all the options to achieve it from our marketing packages.
SEO and Good Copy
When you are writing copy or text for your website it needs to work from two angles. Firstly you need to make sure the text is readable from your customer’s point of view. Too often a technical person writes their own words for the website which is far too technical. Remember that your customers are new to you and they are coming to you to buy your knowledge so they do not know or understand the technical stuff. Second the words on your website need to be optimised for the search engines. This is where the SEO service comes into to play. A good SEO service provider will be able to interweave the keywords into your text on your website so that it still makes perfect sense to the customer.
Contact us to talk about amending your website copy which is included in our SEO Service or call 01522 822520.