SEO stands for Search Engine Optimisation. This is a method of increasing your search engine rankings so that your site can be found easily.
Is it important to me?
Yes, if you want your web site to be at the top or at least on the first page at a minimum cost. Without some form of SEO your site will get lost among the millions of others out there, however good it is.
How do I do this?
There are a few methods, including:
This is a selection of words that you put at the top of your web site, in the code that the user does not see. It is there for the search engines to index your page in their database. Although this is still important, it is not the most important method any more.
You could also leave your web page on the internet and hope that over time people will find it and keep going back to it. This is a very cheap option but with so many web sites around you will have no control over what happens.
This is a method of getting people to link to your site who are also well respected in the search engine. There are several ways to do this:-
1. You could approach as many web sites as you can to ask them for a returning link. You may have to pay for some of these.
2. You could pay to have someone with a list of guaranteed site submissions.
3. You could write articles to appear on your professional association web site.
4. You could research relevant business directories and add your company to it
This method, like use of keywords, is still an important part of SEO, but since changes too Google’s search algorithm it needs to be combined with other methods more thoroughly than it used to, as relying on link building alone can be counterproductive
Pictures on your website have a text alternative for when it does not load. This should be filled in with SEO rich keywords.
Setting up your company in Google Places allows you to put your company on the map. It also offers many other options like the offers area. Here you can put on a special promotion for a 30 day period.
Pay Per Click
Pay per click is a way of bidding for your position on the search engines pages. You normally only pay when the link is clicked. This is a good method to limit your costs and allow you to budget.
There are many more activities required to improve the SEO on your website but the list above gives you a brief overview of some of them. Successful and up to date SEO consists of a multi-disciplinary approach, and we’ve got it all covered. It is in our interest because as you become more popular and increase your search engine rankings so do we!
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